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Online marketers clearly understand the benefits of well-chosen keywords. In fact, the quest to find profitable keywords is a main component of success in online marketing. But, with a lot of snippets of information about selecting keywords, confusion about how to conduct research frequently happens. However, finding profitable keywords leads to critical success. So, in the next five minutes, if you stick around, you will understand the three important basics and will be able to conduct your own research effectively and efficiently.
10 minutes to your destination: Research success!
Look, there is a lot of stuff to be done as an online marketer. You could spend all day looking for the perfect keywords and not get to the main thing you need to do – build content. On the other hand, you could spend all day building content and without the correct keywords, no one will ever read that content.
So, you need to focus on three critical concepts that will provide you with the best keywords to use that have the greatest potential to drive traffic to your site. So, let's get started.
Three pillars of effective and profitable keyword research
First Profitable Keyword Pillar: Under 300 QSR
1.) LOW competition. First, look for keywords with low competition. Makes sense – no? With too much competition on certain keywords, then you are not as likely to be ranked high in the search engine. Low rankings mean no one will find you.
No rankings mean wasted efforts.
When I conduct research on the correct keywords, I look for low competition using a metric called QSR. That stands for Quote Search Results. I know of only one tool out there that offers the information to you quickly and efficiently. That tool is called Jaaxy.
QSR tells you the EXACT number of competing pages in Google. In essence, that is your REAL competition. I typically look for a QSR of under 300 (that is, 300 competing pages in Google). If I have two keyword choices, one that has a QSR of 300 and one with a QSR of 120, I will opt for the lower QSR of 120. Simply, while you don't want to use a keyword with a QSR over 300, the closer the QSR is to ZERO, the better.
Second Profitable Keyword Pillar: Minimum of 50 searches per month.
2.) Must get SOME traffic. If no one is searching for your keyword, then it makes sense that you won't get any traffic. Now, if you look at a keyword that has a high number of searches AND a high QSR (competition), then it doesn't really matter how many are searching. They are unlikely to find YOU.
So, I look for the sure thing. Although it may seem low, I go for the search term that gets over 50 searches per month. Yep, 50. But, for this, volume adds up. Get first page ranking for 10 pages, 20 pages. . . heck even 100 pages and it starts to add up.
In addition, lower competition, moderate traffic keywords are typically more relevant to the niche and convert better anyway. This is just an added bonus.
Third Profitable Keyword Pillar: Keywords must makes sense!
3.) MUST makes sense. Keywords that don't makes sense or are missing words should be avoided. That means putting in the transitional words to bring clarity to your keywords.
Instead of “how find keywords” you want to use “how to find keywords.” Otherwise, your content is awkwardly worded and will sound unprofessional. You definitely want to avoid that.
That's it. Simple, right?
Jaaxy meets needs of the three keyword pillars
Let me explain why I recommend Jaaxy. This program takes data from ALL search engines. Then it runs a search through their data normalized algorithm to produce the most accurate traffic data. Keep in mind that all data is just an estimate at the end of the day because there are many fluctuations throughout the year in any search activity. But, the keyword data you can rest assured is very reliable within Jaaxy.
As for keyword competition, if you don’t have this important piece of data you don’t stand a hope in knowing which keywords you can quite easily rank for and which ones you don’t stand a chance for. Remember, rank means traffic beating the proverbial path to your door.
The QSR metric within Jaaxy will tell you exactly how many pages in all of Google (and all search engines for that matter) that you are competing with. This is a keyword researchers dream metric.
Ready to start?
OK – with the three pillars in hand, ready to begin searching for your keywords ?
Take a test ride by taking a topic from your niche and plugging it into the search tool below. Be sure to follow through with the THREE keyword pillars to be on your way to building posts that generate traffic.
If you have any questions, please let me know and I will be more than happy to help you out.
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