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As discussed in the previous article, finding a highly profitable niche is very important when you begin working from home. But, probably the most important thing you need to consider is how you feel about that niche. As in – do you feel a huge passion toward that niche? Does it light your fire and make you feel enthusiastic and energized just thinking about it? In other words, does it match your passions?
To be sure, working in any niche can be challenging. Well, let’s face it. Just working can be challenging. So, if you are going to pick a business that you do from home, then you need to pick something that you love. And, love it so much that even when totally frustrated, you still want to stick with it. Thus, when working from home, it’s important to choose a niche that suits your passions. When you are passionate about what you are doing, you wake up in the mornings with the energy and the enthusiasm to get to work.
How to find a niche to suit your passion
Take a few minutes to consider which niches might fit with your passions. If you’re not sure what your passions are, imagine you have a whole day to yourself. Sit back and go through your absolutely perfect day. What would you spend it doing?
Would you spend the day cooking and perfecting new recipes? Or would you go out to explore your city to visit attractions you have never seen? Are you more likely to spend the time writing movie reviews? Do you love to go shopping? Where would you go to shop and what would you be looking for?
Would it be a special time to work on those hobbies that you never seem to have time for? Maybe you would go outside and work in the garden or build a DIY project? Perhaps conducting research on the latest technology suits you more. Or would you spend time catching up on the latest book or movie?
Perhaps you would spend time organizing your house. Maybe you would organize your life. How about taking a day off to go visit the wineries with your friends. Maybe take your kids out to the park or to go camping.
As you begin imagining your perfect day, make sure you have a journal by your side to jot down ideas about all the things you would do on your perfect day. These are the things that are your passions – and these are the areas in which you can begin your search for the perfect niche.
After you find a passion, what are next steps?
Taking this long moment to consider what you love doing will help you in finding the best niche for you. AS you reflect on what you love doing, also consider what you would love to do. Maybe you have never had time, but you would love to travel to Paris. Or you would love to learn how to train dogs. Jot down notes about things you would love to learn about.
What do you do next? Your next step is to begin reading and researching. Fully immerse yourself in your chosen niche. Sign up for every email list that you can. Conduct research about what is trending on the niche in Amazon, eBay and Google. This research before you begin your business will pay off in big ways. You are becoming an expert who knows the current issues and events in your niche.
Spend time browsing websites. Look at both of expert and amateur sites alike. Blogs are a great way to learn about what’s happening in the niche industry you plan to use for your business. Search blog directories for your category by going to a search engine and typing in “blog directories.” Then choose a blog directory and browse it by category.
While you are doing this, be sure you jot down ideas about your niche. By now, you probably have a list of potential niches just waiting for you to tap into. If so, begin to trim that list. Par it down to your top three that are of the most interest to you. Select the three that you feel most passionate about. These three should be your main choices – the niches you have the most interest in.
What other factors do you look for?
When selecting your niche, don’t just go by how much is being sold in that niche. Since there are so many ways to monetize a niche, your big concern should be selecting something that interests you. Just remember when your niche interests you, it shows to your customers. Conversely, when you’re only in it for the profit you can make, that shows too. So, it is important to choose a niche that you can earn an income in and gain personal satisfaction from.
Once you know the right niche for you, take a minute to ask yourself, “What’s not being covered? Which audiences are being ignored? Who are the rising stars on the horizon and how will they change the niche?” Since you already have an interest in these niches, you’ll be better at meeting the needs of consumers that other entrepreneurs are missing. You can begin by focusing on that segment of your niche.
Taking time finding your niche
This is not an easy process nor should it be taken lightly. It might take several days to narrow down your topic. You might have a false start or two as you begin to hone in on your niche. That is perfectly normal because this is a difficult task. However, as you begin to build your business, you will be glad that you took the time to do this. Being in business for yourself is rewarding, but it can also be frustrating and challenging. Having a passion that keeps you going in your business can make all the difference in your success.
As Mark Twain said, “Find a job you enjoy doing, and you will never have to work a day in your life.” So, this I say to you, “Find a niche you love, and you will never have to work a day in your life.” And if you do get frustrated, you will never quit your passion.
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